DLF's primary business is development of residential, commercial and retail properties. The company has a unique business model with earnings arising from development and rentals. Its exposure across businesses, segments and geographies, mitigates any down-cycles in the market. DLF has also forayed into the infrastructure, SEZ and hotel businesses.
The business of DLF is organized on a SBU basis. The Homes SBU caters to 3 segments of the residential market - Super Luxury, Luxury and Mid-Income. The product offering involves a wide range of products including condominiums, duplexes, row houses and apartments of varying sizes. DLF has 214 msf of developed area under homes and residential plots. Currently, DLF has more than 319 msf of land resource targeted towards residential business.
The Office SBU took DLF across the country, predicated on the customer demand for office space at different geographic locations. Nearly 17 msf of ongoing projects forms a strong portfolio for DLF offices.
The Retail Mall's and Commercial Complexes SBU is a major thrust area for DLF. Currently, DLF is actively creating new shopping and entertainment spaces all over the country. The company has 12 msf of retail projects and commercial complexes under construction.
DLF Hotels has also entered into a JV with Hilton to set up a chain of business hotels and service apartments across India. DLF holds 74% and Hilton holds 26% equity in the JV.
DLF has a strong management team running independent businesses, though complementing each other in cases of opportunities of mixed land use. DLF's mission is to build a world-class real estate development company with the highest standards of professionalism, ethics and customer service and to thereby contribute to and benefit from the growth of the Indian economy.